FBR (Full Battle Rattle) S'mores Protein Bars
We wanted to create a bar that can help you overcome and power through even the worst conditions imaginable. This new bar includes all the staples of a regular Battle Bars protein bar, but with a powerful energy kick.
Noun; US Military Slang: The maximum amount of combat gear and armor that a Soldier can be expected to carry into a war zone.
The S’mores flavored Full Battle Rattle (FBR) bar was inspired by those who fought in one of the most grueling and controversial conflicts in American history – Vietnam.
Between 1964 and 1973, over 2 million American men were drafted to serve in the conflict. When they returned home from an extremely unpopular war, they were not treated in the same way as their fathers and grandfathers were when returning from World War 2 and Korea. The "Full Battle Rattle" S'mores bar is our way of recognizing the service of our Vietnam veterans, and thanking them for their many sacrifices.